1.0 Preparing Your Speech - continued

1.2.2 The Audience
Whatever the occasion, your speech must always be targeted at your audience.

If you are familiar with your audience, for example if the occasion is a large family gathering, then your speech should acknowledge and build upon your existing intimacy with your audience. The use of names and personal details of members of your audience can help to engage your listeners.

If the speech is to an unfamiliar audience then an early goal of your speech must be to build a degree of trust with the listeners.

You must know who your audience are in order to best decide how to affect your message upon them.

Previous 1.2.1 The Occasion
Next: 1.2.3 The Purpose of Your Speech

 
 
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